So.Me. In 8 Seconds
As far back as 2015 Microsoft published a report about how the average human attention span had dropped to just 8 seconds.
In the 8 second era, websites and social posts need to engage the user every second of the experience.
Owing to their short attention span, users never completely read the text that is in front of them. They are quicker and more at ease to consume information presented to them in a visual form.
It's just this simple... to reduce the cognitive load for the user, text should be replaced with relevant infographics, photographcs and illustrations wherever possible.
So. Call Me.